Friday, 10 July 2009

Our Offer Is Genuine

Tourmedical is a customer services business offering clients looking for cosmetic dentistry and/or general dental treatment. Having developed the business over several years and having helped many clients from the UK, Ireland and western Europe we decided to revise our online presence. Although we did have successful website we wanted to present a higher quality interface for our potential clients, so embarked upon several months of work rewriting our content and creating a totally fresh image for our business and services.

Copyright InfringementThe work that we did wasn't a small endeavour for our company, as with our initial site, we wanted to ensure that we dedicated the same effort into our content as we did with the business, much to our dismay, when checking on some of the content from our original site the found that one of our competitors had stolen the the text from our website and used it on their own website. Although, impressive that a competitors obviously valued Tourmedical's efforts in creating content Tourmedical also realised that the people that we saw as important were being sold a false representation by one of our competitors, how low will some companies go, to win business!

...someone can steal our content and perhaps our design they cannot steal the thinking behind our website, nor can they copy the service offer.

With the aid of some professional assistance we were advised that according to the US Copyright Office website copyright protection starts from the time the work is created and immediately becomes the property of the author who created it, but we had to find out what Turkish law did to protect ethical businesses such as theirs.

Now although, someone can steal our content and perhaps our design they cannot steal the thinking behind our website, nor can they copy the service offer. After all if they cannot be bothered to create their own content, they probably will be equally lax with their business practices.

In this case firstly, we found some text on the website that was unlikely that anyone else would write a phrase or sentence that way. Using Google and Bing we compile a list of those site with the exact same phrase, and created a shortlist of the sites that had the same text. While it is completely possible in the millions and millions of websites that someone might have written the exact same phrase, we investigated every site in our list.

Once we had refined the list we carried out another check using; http://www.copyscape.com

The steps we are taking to get the plagerised material removed:

We gathered as much information about the culprits site as we could, printing out all the pages from our site where the copied content existed.

Using http://www.internic.net/whois.html and http://www.who.is to gather all their registration information.

We went to http://www.alexa.com and find whatever information was available there.

Finally, we wrote to the offending site owner and let them know that we had found their unscrupulous work.

Perhaps we should have offered them a list of the URLs of the pages containing the copied content, along with the copyrighted URLs of Touremedical, but the anger they had caused we thought that the offenders should work a little, after all if they stole the content, it would surely be obvious to them which were the offending pages. Tourmedical gave them six days to either delete the pages, or re-write them so that they no longer include the Tourmedical text.

We were not about to play the nice guys we demanded our rights. It is illegal and unethical for them to do what they did and they need to stop doing it immediately.

They realised that maybe the offender was the website designer, not the owner of the site, however for us it was the responsibility or the site owner of the site to ask their designer where they got the text.

Our service if not necessarily unique, but we are sure that our levels of service cannot be copied easily. We focus on delivering to our clients the very best levels of service and we hope to inform people that medical tourism has some pitfalls, not least some companies are willing to pretend and to copy who they see as better, we can highlight one website that has obviously tried to impress people with our content;

The Dental Holiday Group in Alanya

They can copy what we say, they can copy our images and even our prices, what you as a potential client must consider is as is how ethical is a business, that cannot be bothered to spend some time writing their own content or creating their own pricing schedule. In the case of the site that we have named and shamed they have even used the images of our clients to highlight the standards of their work.

If you would like to deal with a company with ethics, one that truly is focussed on you and the service you receive, choose TourMedical.

Saturday, 4 July 2009

Be Sure You Are Using The Best

With the growing popularity of medical tourism many people, especially in the UK and US are looking for the wonderful bargains to be had when considering dental treatment. With the wonders of the web it is very easy for those looking for the best deal to find some exceptional prices, some seemingly lower than the material costs. But as the old adage goes "you get what you pay for" and when bargain hunting you should be aware of how the phenomenal discounts are being achieved.

...having your treatment done abroad can be considerably cheaper, sometimes 80% cheaper...

Of course it is needless to say that having your treatment done abroad can be considerably cheaper, sometimes 80% cheaper, because of the reduced costs of labour, not to mention that, in places such as the UK and the US there are the exuberant costs of insurance for the dental clinics, litigation in these countries has almost made quality dental care prohibitively expensive. That said we offer one word of caution if you are considering dental care remember that your will be receiving medical treatment and although cost is a factor, quality of care and service should also be a significant factor when choosing your dentist abroad.

One horror story we heard from a client was about a friend who had spent many weeks deliberating whether or not she should go abroad for dental treatment, she had searched the web found several clinics that offered great deals on getting the brilliant white smile she had in her twenties. Finally, she drew up a short list of three potentials. After looking at her shortlist for another week she decided that she would opt for the cheapest, even though they did not appear to offer the exceptional levels of service offered by the other two. Finally, she booked her trip, and arrived at the dentist of choice, she didn't mind the 3 star hotel, as it saved her even more money. She caught a taxi and arrived at the clinic ready for her treatment. Unfortunately for this particular lady, the dentist became distracted and she was left for just over an hour, the result of which was she was left with severe burning around her mouth and gums.

What she didn't know was that her clinic of choice was able to achieve their superb prices for the Zoom teeth whitening treatment through not so ethical means, they had not only replaced the official gel with a cheaper alternative, but had the equipment "cracked", thus allowing a patient to receive three treatments of twenty minutes in one sitting. The woman sat down for her treatment, eagerly awaiting her beautiful white smile, promised in just an hour. "Cracking" the Zoom equipment is not too common, however it does happen. The Zoom Whitening process equipment is designed to work for 20 minutes at a time, before automatically switching itself off. It is also designed to use only the authorised gels, controlled through a coding system, when this eqiupment is tampered with or "cracked" it is possible for alternative cheaper gels to be used and also the auto switch off is disabled. This puts the patient at risk.

Because we at TourMedical understand that cosmetic dentistry is healthcare and that our clients are putting their trust in us, we guarantee that our dentists use only the best quality materials and equipment, but also, that they follow the prescribed methods of treatment. Further more we understand that if you fly to Turkey for treatment, you may be a little nervous about what sort of care you will receive, so we also provide you with a personal patient coordinator, who will be there with you to offer moral support, to answer as many questions about the treatment as you like, to ensure that you have transport to and from the clinic and to help you have the most comfortable and relaxing stay, not to mention that you receive the superb treatment, you deserve.

Tourmedical is not a dental clinic nor does it take a commission for the treatments offered by the dentist, we are a client services company, our sole purpose is to ensure that our clients receive the best possible care at the best possible price, without compromise.

If you would like to find out more about our service offer and the treatments available, visit our website at; http://www.tourmedical.com/